Well, it’s been knife, knife and more knives recently.
My favorite knife club, WRCA, has obtained several really
nice knives for their raffle at our yearly fund raiser. It’s a knife show of course and it’s the weekend
after Mother’s Day. That’s May 18 and 19,
2019.
We want to gather as much attention as possible with the hope
that this will translate into attendance.
You see, attendance is the lifeblood of any show, knife, gun or model
train. It’s obvious that vendors will
only rent table space from you if they have a good chance of making sales. The promotor can’t guarantee sales, but he
can (and should) shoulder much of the blame for poor attendance.
Here's the initial flyer for the WRCA show. If you make, sell, collect and would like a table, call Darlene. |
The question is how to get people interested in attending? The best way is to tell the general
population and remind them constantly. This
is how blockbuster movies do it. They create
interest by constantly telling you through the media, internet, weekly magazines
that the blockbuster of the season is coming.
Not having the budget they have, we’re going tackle the
problem by guerrilla advertising. One
step is to get pictures and information out about our yearly knife raffle.
I had to set up my photo booth and take some photos. It’s not a real high tech operation. I use a thin white cloth as a diffuser and
two of the brightest fluorescent lights I could find. With the help of several reflectors and the all-important
tripod I try to get studio quality images.
It’s been known for some time that great images make lasting impact.
So these will be on our website, on my blog and Facebook
page with the hope of attracting potential customers who want to take a chance
on winning as well as attending our show May 18 and 19, 2019.
I believe this is first prize. I think it is one hell of nice knife. More on this topic in the future.
Speaking of shows, I just attended the Lehigh Valley Knife
Show. It’s within spitting distance of
New Jersey and (almost) New York. We get
a lot of traffic from these states because of their draconian knife laws. It’s tough to be a collector when you feel
harassed about your hobby. I had a
number of potential customers after specific products, like Spyderco’s rust-proof
H1 steel, but unable to purchase it because the blade is too long.
One customer uses the thinking that most, if not all
criminals, use cheap kitchen knives and other POS knives. His defense is to tell the police officer, “Look,
it’s a $200 knife. I have a car with
another $800 dollars’ worth of tools I use on my job, so it isn’t likely I’m
holding up or mugging people outside of bars to make $30.”
He claims it works so far…..
At the show I ran into a fellow who run knife classes for
Girl Scouts. It’s based on a Swedish
program, sadly now extinct, that taught a quarter of the grade school
population how to cut with a knife. His
students learn how to make cuts like a V-cut or stop cut. When they are done I understand they have a
little carved figure. Very cool.
Imagine grade school children learning how to carve in a
society where a drawing of knife gets you sent to the principal’s office. Amazing.
I wish him good luck!
While I was at the show I passed out flyers for the WRCA show
at the Massillon K of C Hall, May 18 and 19th. (I bet you were wondering if I would get around
to that again.)
Look, it’s five hours away, for some of these vendors it’s an
additional 2-3 hours on top. It’s a long
way to go to sell knives. Part of my
sales pitch was, “Look, come sell knives on the weekend, visit the FootballHall of Fame on Monday and by the way, the Rock and Roll Hall of Fame is just
up the road in Cleveland. You could have
a great time.”
One guy told me he hates football, okay what about rock and
roll? He hates that, too. Okay, I can give it back, too. I said, “What you hate football? Are you un-American? What are you?
A Commie?”
Well, he started to laugh and said “Okay, give me a flyer.”
I’ve said this before.
Life is hard and everyone is working hard to get by. If someone offers you a flyer to participate
in an activity you are currently involved with, just say thanks and take the
damn thing.
Here are a few images of the knife show.
My table |
Early Sunday Morning. Sundays are always slow and thus a good day to bargain. |
Grinding knives and axes at the show, or 4th of July fireworks early. |