Re-branding: It's Not Just for Wall Street

I get a lot of catalogs.

All sorts of catalogs ranging from clothing, woodworking equipment, outdoor stuff, guns, shooting supplies and of course, knives.  I read them all. 

I recently got a catalog from a company that sells high-end work clothes.  I’m sure you’ve seen the catalog.  You can purchase a canvas sport coat or extra long tee-shirts to prevent butt crackitis from them.

Recently I saw a knife that’s an old favorite of mine.  It’s the Boker Sub-Com.  It’s been re-branded as the Boker Biscuit Knife.

It works better as a money clip or clipped on your shorts behind your belt buckle.

The re-branding seems to have affected the price.

The catalog prices it at $46.95.

The 2013 Boker catalog lists it at $48.95.

My supplier lists the retail cost at $49.95.

It’s a nice knife and it’s true.  It fits well in the watch pocket on men’s jeans.  Not too many of us carry pocket watches any more. That’s kind of a shame.  There was a certain class to taking the watch out of your pocket and pushing the stem in to pop the protective cover off the crystal.

The 'Biscuit' also works well as a money clip. 

I’m getting ready for the Blade Show.  We called the hotel to make a reservation and was told:

• They are full.
• All Blade Show attendees and vendors have to check out Sunday morning, because they have a new show coming in Monday and they need the rooms for those people.

Sunday morning at the show should be interesting.

More about the Blade Show as I blunder into it!