Sunday, October 24, 2010

Ohio Classic Knive Show

The Ohio Classic Knife Show ground to a halt Saturday and I do mean ground. This isn’t a knife edge judgment that could go either way. The show flopped.

From Saturday noon to 5:00 pm there were always more vendors than shoppers and if you sold a custom knife, well, you were lucky. I didn’t take any pictures, but if you want to know what it was like I have two mental images for you.

Imagine a silver picture frame and now fill it with inky blackness. That’s what the show looked like. If that still leaves you confused, picture a vacuum cleaner.

Why is a good question. In sales, it’s a number game. It’s simple. The more attendees present, the larger the fraction of potential customers. The more potential customers, more chances you have to make a sale. Empty isles mean no sales.

Where was everyone?

I don’t know. Days in late autumn that beautiful are gems to be enjoyed. OSU played Purdue (they won 49-zip - - doesn’t sound like it was a good game) and Cambridge is OSU land. Cambridge is kind of in the middle of nowhere (I’m sorry, I love Salt Folk State Park and the area is lovely, but it’s a destination.) Maybe the knife makers were not national draws and maybe the show wasn’t advertised enough. Maybe it was the free admission to last year’s buyers that had the same saturated customers coming back because it was free and something to fill the day.

A new regime is taking over. We need this show to be a success. It is one of the very few opportunities for purchasers and purveyors to meet in the market place.

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